Menu

World-Class Wellness Brands

Fuel Your Future Through Franchising

Improving the Self-Esteem of the World is Our Mission

At Self Esteem Brands, we’re making health, wellness and self-care more accessible, and it all starts with our incredible franchisees. We build world-class businesses on the simple idea that everyone should have access to the tools they need to look, feel and live their best. When you franchise with one of our brands, you’re in a rewarding position to make that dream a reality for your members and yourself.

See what one of our franchise brands can do for you and your community and learn why we’re leading the way toward a healthier, happier world one franchise at a time.

Self Esteem Brands by the Numbers

5,000+

Locations around the world

4M+

Members—and growing every minute

39

Countries with franchise locations

7

Continents—even Antarctica!

Hear From Our Founders

Let our founders Chuck Runyon and Dave Mortensen tell you what makes Self Esteem Brands so exciting.
Play Video about Dave Mortensen & Chuck Runyon (left to right) at the Self Esteem Brands Headquarters

The Brands

The Original 24/7 Fitness Franchise

Anytime Fitness is the largest fitness franchise in the world, bringing exceptional services to members and recurring revenue and fixed royalties to franchisees. We pioneered the anytime access approach, making it easier than ever to improve the health and wellness of your community. Start changing lives—including your own—with an Anytime Fitness franchise.

See why now’s the time to franchise with Anytime Fitness.

Learn More

A Franchise HIITing Every Mark

Franchising with Basecamp Fitness means going all in on the excitement of HIIT, one of the hottest workout regimens in the world. Fast and efficient class turnover creates a revolving door of revenue for your business, and the smaller buildout sizes mean less overhead and more diverse site options. Take on your market with more intensity than ever with Basecamp Fitness.

Learn how to bring this HIIT franchise home to your market.

Learn More

Raising the Bar on Fitness Franchising

The Bar Method combines the experience of barre workout groundbreakers with the business savvy of franchising experts to create a powerful franchise opportunity. Backed by the sciences of anatomy and kinesthetics, The Bar Method makes it easier to empower your community through proven fitness techniques, and to empower yourself through business ownership.

Find your power with a well-balanced workout franchise.

Learn More

A Glowing Franchise in a Growing Industry

For franchisees on the hunt for a beauty business with big ideas, Waxing the City is as sleek as it is enduring. Streamlined services, recurring revenue through Club Orange, and a business model that looks good from every angle—Waxing the City is a truly smooth opportunity you have to experience to believe. Look good and feel great with a Waxing the City franchise.

Bring the beautiful benefits of Waxing the City to your community.

Learn More

Improving the Self-Esteem of the World is Our Mission

Reach

Our brands have taken the wellness world by storm, providing exciting opportunities for owners around the world. We’ve grown rapidly in diverse markets and we’re actively expanding our operations to grow even more in years to come.

Expertise

Our founders are fitness experts who know how to build brands that last. Since our founding, they’ve consistently driven Anytime Fitness and our other brands to new heights of success and popularity—and we’re just getting started!

Support

Each of our brands provides complete support for their franchisees, from training, to marketing, to site selection assistance. Through unique expertise in the health, wellness and self-care industries, our brands have the tools to help you thrive.
David Mortensen
“The secret to our success has always been a combination of what we do and how we do it. Over the last 20 years, we’ve built a global franchising platform with scalable capabilities, this gives us operational leverage to open, sell and support more effectively and efficiently.”

Dave Mortensen, Co-Founder & President

Chuck Runyon
“We love this business, we love our story, and we love our team. Most importantly, we love our future! We want more people to join us on this journey as we challenge ourselves to change the world and have fun every step of the way.”

Chuck Runyon, Co-Founder & CEO

Our founders are proud to have been named the International Franchise Association’s 2020 Entrepreneurs of the Year!

Now’s the Time to Start Changing Lives in Your Community

Learn how you can build your own exciting business today.